At ICM.com, we seek to establish long-term partnerships with organisations that speak to, and share our company values. This has allowed us to cultivate a wide range of sponsorship opportunities with a growing number of innovative and forward-thinking institutions based on their core beliefs.
In May, 2021, ICM.com entered the world of the most prestigious motor racing, Formula 1, by becoming the Official Partner of Scuderia AlphaTauri F1 team. This partnership includes branding on the race cars, drivers and garage environment. Formula 1 is the highest class of single-seater racing, distinguishable by its otherworldly-looking cars and phenomenal speed. As a globally engaging sport, Formula 1 has a worldwide audience of almost 2 billion television viewers and a highly engaged fan base. The partnership with Scuderia AlphaTauri adds a significant value to ICM's brand awareness strategy. With races in 23 countries Formula 1 is a truly global platform, aligning with ICM’s global vision which currently covers over 20 countries.
ICM.com has been a major sponsor of polo in the UK for nearly a decade, having been a partner of London’s Chestertons Polo in the Park, which is now one of the most renowned polo tournaments in Europe. The annual event typically marks the start of the summer season, and brings world-class polo to London. The partnership with the iconic event is a great share of the same dedication to teamwork, discipline, and determination to succeed
In September, 2020 ICM.com became an Official Partner of Premier League club Newcastle United FC. The sponsorship featured the ICM.com logo on the shirt sleeves of team jerseys, including appearances on the club’s digital perimeter boards, Jumbotron screen and post-match interview backdrops. Numerous media outlets around the world featured Newcastle United FC competing in the 2020–21 Premier League.